The goal was to create a whole new brand identity that accommodated their new business goals, after growing for decades through word of mouth. They were looking to establish a visual identity to expand their target audience on a larger scale in order to develop a brand presence online.
Project goal
Scope of the project
- Brand Strategy and Market Positioning
- Visual Identity Design
- Product Label, Packaging Design
- Printed Collateral
Project goal
Scope of the project
Snawbraty is a local Lebanese family business focused on providing premium traditionally harvested pine nuts, used in traditional Lebanese dishes, stuffings, and sweets for an added rich flavor and contrasting texture.
About
Snawbraty
The strategy behind the transformation
The logo system design and whole identity reflect the traditions of a well-established business name, already known by its loyal customer base, but at the same time, it's modern and bold to connect with a younger audience looking for the best products online.
Earthy colors and nature inspire the chosen color palette to reflect the quality of the natural harvest. The packaging choice and design is premium yet eco-friendly and convey the quality of the natural and organic, traditionally hand-harvested Lebanese pine nuts.
'I can't thank Cinderella enough for her professionalism and timely delivery in designing my logo and brand guidelines. Her attention to detail and creativity truly shine through, resulting in a satisfying and wonderful outcome. I highly recommend her services to anyone in need of exceptional top-notch brand design. Thank you, Cinderella, for exceeding my expectations and helping shape my brand's identity!'
SNAWBRATY®
