The goal was to create a brand identity and brand presence that reflects a luxury feel for gold-plated jewelry. The identity should reflect the arab heritage of where the brand is based and catering to.
Project goal
Scope of the project
- Market Research & Positioning
- Visual Identity Design
- Packaging Design
- Website Design & Development
Project goal
Scope of the project
Mysk Jewels is a jewelry brand business based in the UAE focused on providing accessible and affordable pieces of jewelry for arab women who still want to enjoy the art of accessorizing.
About
Mysk jewels
The strategy behind the transformation
In a market full of black, white, and golden colors for every jewelry store in the arab region, we chose to go the different route. An easily recognizable color that shows luxury, with a logomark that easily connects with an arab target audience, thus creating a memorable and recognizable brand.
The logomark is the main element of this visual identity: we chose to create a logomark from the brand name written in a freestyle script of Arabic calligraphy, shaped into a diamond. We strayed from the typical diamond next to a brand name in a unique way that makes it memorable.
Cinderella created a very elegant and luxurious brand, from the logo to the colors to the Social Media adaptations, etc… + she is very organized and fast.
I highly recommend working with Cinderella!
MYSK JEWELS®
