The goal was to create a brand that potential customers can connect with and trust. The brand visuals need to transform a business selling well-known products into a premium-looking brand.
Project goal
Scope of the project
- Brand Strategy and Market Positioning
- Visual Identity Design
- Packaging Product Design & PR Design
- Foundational Brand presence through:
Project goal
Scope of the project
- Website Design and Development
- Product Photography
- Social Media Launch Material
Lilley Bloom is a cosmetic brand focused on offering high-quality, innovative beauty solutions for busy women and makeup beginners that celebrate natural beauty and inspire confidence in Arab women by enhancing their inner radiance.
About
Lilley Bloom
The strategy behind the transformation
The visual system foundation needs to reflect what the business stands for, a premium high-end look that reflects the product's quality and connects with an arab feminine audience by incorporating a subtle arab feel that makes the brand unique and memorable.
Visual Identity
Brand Presence
Packaging Designs
The logo system was based on a subtle and simple minimalistic typeface with simple alterations that mimics arab calligraphy strokes. The purple color choice is picked from the cosmetic industry's colors but with a chosen hue that reminds us of the historic Phoenician purple that evokes royalty. The choice is also to try to achieve duality within each brand touchpoint from logomark, to packaging to photography.
Visual Identity
Brand Presence
The goal wasn't just to have a pretty packaging, but a premium packaging that fits the product's quality and the memorable unboxing experience you want your target customer to have. The design's focal point is to achieve duality in a symmetrical layout.
Packaging Designs
Visual Identity
Brand Presence
The Shopify website was designed to fit the mapped-out customer journey within the strategic phase. The social presence for launch was prepared to fit the branding to achieve visual coherence and homogeneity for a high-end look that needed to be achieved.
Packaging Designs
I'm in love with my brand! Thank you Cinderella for making my dream come true. The colors, the fonts, the design all is great! Thank you!
LILLEY BLOOM®
