The goal was to create a brand identity that transforms what you see from the outside as a store selling pillows into a premium, elevated brand that is focused on providing a deeper meaning for its audience.
Project goal
Scope of the project
- Website Design and Development
- Social Media Launch Material
Project goal
Scope of the project
- Brand Strategy and Market Positioning
- Visual Identity Design
- Product Label, Packaging Design
- Foundational Brand presence through:
Cloupuf is an online brand, dedicated to transforming the way you sleep into a deserved experience and desire for rest and comfort instead of just a biological necessity, through scientifically shaped products.
About
Cloudpuf
The strategy behind the transformation
In an industry full of peaceful, calm, and blue vibes, the goal is to stand out visually to make the brand the obvious option for the potential customer. The chosen direction is bold, high-end, and elevated to evoke a premium feel, with warm accents to keep it approachable.
Visual Identity
Shopify Website
Packaging Designs
The logo system mixes bold and script typefaces to create a balanced feel between elevated and warm. The combination of color choices and hues also goes hand in hand to evoke the same thing. The result is the vision of a premium yet approachable brand that the viewer feels curious to get to know better.
Visual Identity
Shopify Website
The goal is not to just focus on the visuals of the packaging only. All the packaging choices and design direction have been taken to work towards creating a memorable unboxing experience for the end customer, like opening their own gift to a deserved rested night of sleep; an experience memorable enough to encourage friends and family to get this gift for themselves.
Packaging Designs
Visual Identity
Shopify Website
The Shopify website was designed and developed to match the brand's positioning and goals. The customer's journey is simplified and straightforward, optimized for conversion (3.05% conversion rate), and targets customers' desire for an elevated sleep experience,
Altogether, the brand presence delivers a premium experience of elevated sleep, aligned with a performance-driven ecommerce strategy ready to scale.
Packaging Designs
Cinderella is truly exceptional at what she does. From start to finish, she completely transformed my brand. She handled everything—from my logo and website to the overall brand strategy—and I genuinely love every single part of it. What stood out the most was how collaborative the entire process felt. She truly listened to my ideas, welcomed my feedback, and made thoughtful adjustments to match my preferences while still guiding me with her expertise. I never felt rushed or unheard—she was patient, creative, and incredibly professional throughout. The final result feels perfectly aligned with my vision and far exceeded my expectations. If you’re looking for someone who truly cares about your brand and delivers high-quality, intentional work, she is the one.
Highly recommended!!!
CLOUDPUF ®
