The goal was to create an elevated, premium-looking brand identity that reflects their values and expertise while standing out in a notarial market of corporate-blue-looking visual identities. The main focus is to connect with the intended audience, and gain their trust.
Scope of the project
Project goal
Project goal
Scope of the project
- Brand Strategy and Market Positioning
- Visual Identity Design
- Physical Brand Touchpoints (cards, files...)
- Digital Touchpoints (LinkedIn revamp, email signatures...)
Antoine le Roux is a French-based notary focused on assisting people navigating the legal world with clarity, ease, and informed decisions. His focus is to make the law simple for Lebanese expats based in France and French citizens who require assistance with their legal paperwork, instead of keeping it bureaucratic.
About
Antoine Le Roux
The strategy behind the transformation
In an industry full of navy and blue corporate cold vibes, with strict-looking typography and visuals, the goal is to create a brand visual that is warm, attracts the right desired audience, connects with them, and stands out, while conveying its brand values.
The chosen direction is authentic, elevated, and provides a sense of warmth, while still being premium.
Visual Identity
Brand Touchpoints
The visual system focuses on connecting with the intended target audience while keeping the values of the service.
The choice to include a classical Roman architectural detail connects both the historical origin of notaries and the well-known historical Lebanese monuments that date back to the Roman era.
The refined shape of the logomark within a medallion that reflects the arab heritage, paired with the luxurious fonts finely altered to feel more approachable, provides the business with that elevated, luxurious feel.
Visual Identity
The brand's touchpoints were made to stand out. If these items - business cards, folders, documents - were to end up in a random pile, they would stand out and show who it is for.
The red color choice adopted in this hue is the key differentiator in all of the touchpoints. Additionally, the materials picked provide a sense of luxury, reflecting the service quality they are hired to provide.
Brand Touchpoints
Antoine Le Roux | Notaire
Je vous remercie pour le sérieux de votre travail.
Je pense que vous avez bien ciblé la clientèle que je souhaite accompagner et les valeurs que je veux transmettre.
Merci Cinderella Pharaon pour la qualité de votre travail!
